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Adam Ho
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Independent
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Practice
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Adam Ho, I.S.P.
Independent Studio Practice of Adam Ho
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Partners
Vector & Nouns
Lattice
Felt
Abstract
Airbnb
Medium
MoonPay
ENS
Coinbase
Backdrop
fal
EigenLayer
Common
Artifact
Mona
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Project List
Designer Fund
13
Graphic
Cash App
21
Illustration
Eigen Labs
38
Branding, Website
Rome
41
Brand, Logo, Interaction Design
Nike ISPA
8
Interaction Design
Coinbase
6
Brand, Art Direction
Oshi x BF
22
Art
Cash App
25
Product
Paradigm
42
Brand, Interaction Design
Succinct
45
Branding, Interaction Design
Cash App
4
Interaction Design
Felt
12
Brand, Site, Dev
Beat Foundry
10
Brand, Site, Product
Medium
30
Website Dev
Backdrop
2
Print
Vector & Nouns
5
Art
Matrix
39
Brand, Website
WePresent
44
Poster
Artifact
17
Brand
Lattice
18
Brand, Interaction Design
Valhalla
36
Logo, Brand, Art Direction
The Verge
26
Branding
Axelar
14
Logo, Brand, Website
Daniel Allan x BF
23
Art
Beat Foundry
33
Art
Airbnb
7
Brand, Art Direction
Mona
19
Brand, Website
Collective
27
Brand
Abstract
9
Brand, Website
Liquidities
1
Brand, Website, Art
EigenLayer
16
Brand
MoonPay
11
Brand
Common
37
Brand, Interaction Design
ENS
40
Brand, Logo, Interaction Design
fal
43
Branding, Interaction Design
Liquidities
29
Art
Tap to dismiss
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Featured Work
Visual brand identity and interaction design for Ethereum Name Service.
2024
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Featured Work
Artwork for Daniel Allan's Beat Foundry collection. Collaboration with Yasly.
2022
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Featured Work
Visual brand identity and interaction design for Paradigm.
2024
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Positioning
Adam Ho, I.S.P., is the independent studio practice of Adam Ho, a designer raised and based in Queens, New York. As a 1graphic designer and 2image maker, he places emphasis on delving into the nuances of 3protean, 4generative and 5intuitive brand identities, as well as showcasing those findings through exploratory interaction design and emerging media. His motivation for the practice is to 6research the interplay of art and design, taking notes and chords from different canons of the past, the present, and the interpretation of the future. This can be observed through his project, Liquidities, where creative expression and the ability to experiment with different approaches of art and technologies form a 7symbiotic relationship with his personal and commercial work.
          8Make it a bit different.
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Featured Work
Visual brand identity and interaction design for fal.
2024
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Featured Work
Visual brand identity and interaction design for Succinct.
2024
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Featured Work
Visual brand identity for Valhalla, a web3 gaming and lifestyle company.
2024
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Projects

Eigen Labs is the team behind EigenLayer, and carries on the spirit of the block language.

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The core concept of this identity relies on the typographic system. It is three-pronged: the camera, the typewriter, and the processor. The image, the words, and the machine. All crucial primitives of what makes AI AI.

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Airbnb Luxe is the premium luxury line for Airbnb, featuring a curated selection of high-end experiences. Brand identity and art direction for Airbnb Luxe.

Airbnb Luxe print ad preview.
Airbnb Luxe branding (as shown on a phone, Instagram ads)
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Brand identity design, guidelines, and logo design for restaking ethereum collective.

EigenLayer wordmark and logo.
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Brand identity and website systems and design for Axelar, adding interoperability to ecosystem.

Axelar brand guide and illustration snippets.
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Cash App 13+ launch website design.

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A future-forward interactive experience for Nike I.S.P.A., in collaboration with Something Special Studios*.

Login screen for Nike I.S.P.A.
Interactive modules flowing in (NikeOS).
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Animated loop for Cash App.

Cash App for social graphic.
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Lattice is an engineering and product focused company pushing the envelope of Ethereum applications and infrastructure.

Visual styleframes for Lattice.
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VectorDAO x Nouns wheatpaste campaign in New York City with 8 artists and illustrators putting their own spin on Nouns.

Poster for Vector x Nouns campaign in New York.
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Kinetic brand identity, logo, and website design for Mona, the medium of the metaverse.

Mona visual identity styleframes.
Mona brand guidelines.
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“Liquidities” started off as a series of abstract motion expressions. Each piece uses a limited color palette—up to 24 colors. The pieces are finished in a fully lossy method to replicate the effect of "digital printing."

Liquidities logo (using Metamorbit font).
Liquidities website styleframes.
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Card design for Coinbase Card.

Coinbase Cards (zoomed in).
3 Coinbase Cards floating, lines in the background. Studio-lit render.
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Visual identity for web3 gaming and lifestyle brand.

Valhalla brand slides.
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A poster for WePresent's "A Manifesto By" series for Cai Guo-Qiang, renowned contemporary artist.

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Marketing website development for the Medium brand refresh.

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Paradigm is an investment firm that focuses on research at the frontier.

The refreshed identity ties together rich visual tapestries of impossible shapes, a node system that represents the inkling of a new idea, and a typeface system rooted in deep research and exploration.

Paradigm brand identity assets.
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Abstract is a modern design workflow tool that helps designers version, collaborate, and manage their files. In partnership with Devin Jacoviello and the Abstract team, we reimagined a new visual identity and designed a website that matched their ambitious mission.

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Beat Foundry was an on-chain generative platform for musicians.

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Art system for Beat Foundry's inaugural collection entitled "Ocarinas".

Assorted artwork from Beat Foundry NFT collection.
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Logo design, brand identity and guidelines for Collective, in collaboration with Kwok Yin Mak and Yang You.

Black and white logo, two crescent moons facing each other.
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Abstract graphic design art with a shaking egg.
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Succinct sets out to prove the world's software. The identity is a reinterpretation of code's complexion—designed to compose the beautifully puzzling.

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"Cash App In Bio" animated loop.

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"Glimmer," part of the Liquidities collection. 3058 pieces minted on Foundation in 24 hours, via Editions.

"Space-like" animation loop with glimmering stars.
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Graphics package for a social post illustrating a custom order buy on Cash App. Animated by Tyler DiBiasio.

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Graphic for Designer Fund's Fund III announcement, made in collaboration with Devin Jacoviello.

Designer Fund collage artwork.
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Ethereum Name Service (ENS) is one of the first touchpoints one has with the Ethereum ecosystem — creating a digital identity.

The refreshed identity features an expanded color system with analog roots but undeniably digital.

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Visual identity for CES presence for The Verge.

Blended Verge logo in background for CES 2018 visual identity.
GIF loop of abstract "asteroids" in red and pink with black background.
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The visual identity's main signature for Rome features a flexible mark (horizontal = bridge, vertical = column) based on the chiseled ridges of the wordmark, designed with Optima.

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Graphics package and collage work for Daniel Allan x Beat Foundry drop. Collaboration with Yasly.

Collage artwork for Daniel Allan x Beat Foundry drop (red).
Collage artwork for Daniel Allan x Beat Foundry drop (grouped in 3x3).
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The Common identity features 3 little dots form a common bond to create Common, and a flexible visual system to expand on as their  ecosystem and community scales.

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Logo design, brand identity and guidelines for Artifact, an AI-powered news feed for the new era from Kevin Systrom and Mike Krieger.

Artifact brand guide snippet (block frames).
Artifact visual identity styleframes.
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Coach mark screen design to educate users on new app changes. Illustrations by Stephanie Davidson.

Cash App in-app screen of coach marks with hands pointing at new updates.
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Graphics for Cash App Boost promo with Uber.

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Design and art direction for the Oshi x Beat Foundry NFT drop entitled "Bridges", featuring 808 unique generative pieces. Collaboration with Yasly.

Social artwork for "Bridges".
1x1 image, Oshi title bar on the left, artwork on the right (several black dots in a grid, highlighted red dots, and a few grey dots). Red fill.
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Brand identity and systems for MoonPay, the onboarding platform for web3.

MoonPay brand reveal.
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Abstract art (entitled floral stones because it looks like floral patterns on stone, in black and white).
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The refreshed Matrix identity was born out of the idea of a digital sea — a mysterious plane. Something technical with an organic undertone. Infinite possibilities in a constrained environment.

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Felt reached out to craft a brand new identity and website for a seemingly new product category—consumer maps.

Felt logo (Roslindale).
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Backdrop is reimagining a new way to paint by shipping beautifully curated colors and essentials to your door. Poster design for their essentials kit.

Poster design for Backdrop. (Close up)
Poster design for Backdrop.
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Adam Ho, I.S.P.
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Particulars
Upon refresh, the showcase as you see it in this current iteration will reorganize, as there are trillions of combinations of information.

This version of the showcase was designed and developed throughout 2023 and launched in late 2023 for the 2024 season. The showcase has been refreshed every year since 2017.
Adam Ho for Adam Ho, I.S.P. for adamho.com
Season: 23-24+, -25
Ver. 9A, 1.0P
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Profile
Before forming Adam Ho, I.S.P., Adam had previously worked in-house on design teams at Cash App and Zendesk. He also collaborated with design-forward brands such as Square, Messenger, Coinbase, Postmates, Medium, and Airbnb.

His primary focus is on creating large-scale visual brand identities and interaction design for emerging technology companies.
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Prospect
For new business and press inquiries, please fill out the form, or find his contact information below.
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Full Partner List
Medium
Matrix
Succinct
VectorDAO
TheYes
Dropbox
Coinbase
Felt
Rainbow
fal
Figma
Abstract
Cash App
Beat Foundry
Axelar
Huge
Artifact
Mona
Google
Square
Designer Fund
ENS
Stink Studios
Petal
Messenger
Paradigm
Postmates
Valhalla
Supporting Cast
Webflow
Airbnb
Babylon
Bitly
Something Special Studios*
NPR
The Verge
EigenLayer
MoonPay
WeTransfer
Backdrop
Zendesk
Divergence Ventures